The 14 best Zendesk integrations to pull in external customer data in 2023

There are two main Zendesk products: Zendesk Support for customer support and Zendesk Sell, a customer relationship management (CRM) tool. For both tools you can find addons in the Zendesk App Marketplace and in this article we'll look at some of the best data integration apps for both Zendesk Sell and Zendesk Support that are available in 2023.

Here is everything we'll cover:

How to pull customer data from an external service into Zendesk

Most companies using Zendesk, also have customer data in other services and need to show customer data in Zendesk, import customer data into Zendesk or even have a two-way sync between multiple tools. This allows support agents to have a comprehensive view of each customer, enabling them to provide personalized and efficient assistance. Sometimes this is called a 360-degree customer view.

In this article, we'll explore the 14 best apps for Zendesk across various categories, each offering unique features to enhance your support operations.

There would be many ways to categorize the available Zendesk addons. In this article, we have chosen the following five categories to help you find the best app for your specific needs:

  • All-purpose data integration
  • CRM, Sales, and Marketing
  • E-commerce and Payment
  • Project Management
  • Data Synchronization

Let's explore the top apps in each category.

All-purpose data integration

FactBranch

While most apps connect to one specific service, FactBranch is an all-purpose tool to connect to nearly any service that has a database or offers an API. So even if you use a service that has no Zendesk extension itself, you can easily build your own data display for Zendesk using this no-code/low-code tool. FactBranch can show data in the ticket sidebar in Zendesk Support, next to chats and also in Zendesk Sell.

FactBranch FactBranch in Zendesk Support

Marketplace rating: ⭐⭐⭐⭐⭐ (5 / 5)

CRM, Sales, and Marketing Integrations

Zoho CRM

The Zoho CRM app is designed to enhance customer support by seamlessly integrating your Zoho CRM and Zendesk accounts. Specifically the Zoho Zendesk app shows Contact, Lead and Potential details straight from your Zoho CRM account. The extension shows up in the Zendesk Support ticket sidebar.

Zoho CRM Zoho CRM. Source: https://www.zendesk.com/marketplace/apps/support/88627/zoho-crm/

Marketplace rating: ⭐⭐⭐⭐☆ (4 / 5)

Nutshell

The Nutshell Zendesk app is as simple as it gets. It shows contact info from your Nutshell account in the Zendesk ticket sidebar, lets you create a Nutshell contact from the ticket sidebar and shows Zendesk tickets in Nutshell timelines.

Nutshell Nutshell. Source: https://www.zendesk.com/marketplace/apps/support/56337/nutshell/

Marketplace rating: ⭐⭐⭐⭐☆ (4 / 5)

HubSpot for Sell

HubSpot for Sell shows your campaign data from HubSpot in Zendesk Sell. With this simple HubSpot Zendesk app (built by Zendesk), your sales reps get access to detailed information about the campaigns your customers have received, allowing them to tailor their interactions based on this knowledge.

HubSpot for Sell in Zendesk Sell HubSpot for Sell in Zendesk Sell. Source: https://www.zendesk.com/marketplace/apps/sell/221742/hubspot-for-sell/

Right now there is no easy way to show the rest of your HubSpot data inside a Zendesk Support ticket and as of writing this guide the app hasn't received any ratings on the Zendesk Appstore yet.

Marketplace rating: - (no ratings yet)

Salesforce

This extension has no graphical user interface. It syncs data between your Zendesk Support and your Salesforce account in the background. Specifically it offers real-time sync of Salesforce Accounts, Contacts, and Leads with Zendesk Support organizations and users.

Marketplace rating: ⭐⭐⭐☆☆ (3 / 5)

Mailchimp

The Mailchimp Zendesk app shows in the ticket sidebar and displays which campaigns a ticket requester has received in the past. Additionally, agents can see which actions the ticket submitter has taken on each campaign and subscribe or unsubscribe them from Mailchimp mailing lists.

Mailchimp Mailchimp. Source: https://www.zendesk.com/marketplace/apps/support/5502/mailchimp-activity/

Marketplace rating: ⭐⭐⭐⭐☆ (4 / 5)

E-commerce and Payment Integrations

Shopify for Zendesk

If you are using Shopify, this app is a must. It loads customer info from Shopify and displays their orders. Agents can then issue refunds or cancel orders. All directly from the ticket sidebar in Zendesk.

Shopify for Zendesk Shopify for Zendesk. Source: https://www.zendesk.com/marketplace/apps/support/93859/shopify-for-zendesk/

Marketplace rating: ⭐⭐⭐⭐☆ (4 / 5)

ChargeDesk

ChargeDesk helps your company handle billing by integrating with some of the biggest payment platforms like Stripe, WooCommerce, PayPal, Braintree, Recurly, etc. In their ChargeDesk Zendesk plugin they display all of that data and allow agents to refund and cancel subscriptions, generate payment pages, add charges, apply coupons and much, much more. If you handle payments on one of the platforms they integrate with, check out this plugin.

ChargeDesk ChargeDesk. Source: https://www.zendesk.com/marketplace/apps/support/45471/chargedesk/

Marketplace rating: ⭐⭐⭐⭐☆ (4 / 5)

Recurly for Support

If you only use Recurly, try the Recurly Zendesk app. It is simple and offers all the features we're looking for in a payment support app: It displays customer info from Recurly and lets agents cancel, pause or refund a subscription.

Recurly for Support Recurly for Support. Source: https://www.zendesk.com/marketplace/apps/support/221751/recurly-for-support/

Marketplace rating: ⭐⭐⭐⭐⭐ (5 / 5)

Stripe by Zenplates

The Stripe Zendesk plugin built by Zenplates shows everything you need from Stripe in the Zendesk ticket sidebar. It shows the ticket requester's subscription(s), the payment history, their payment methods on file, their billing and shipping details. It also allows the agents to create, cancel and refund payments directly from inside Zendesk.

Stripe by Zenplates Stripe by Zenplates. Source: https://www.zendesk.com/marketplace/apps/support/330935/stripe-by-zenplates/

Marketplace rating: ⭐⭐⭐⭐⭐ (5 / 5)

Project Management Integration

Asana

The Asana Zendesk integration works both ways. It shows tasks in the Zendesk ticket sidebar and it also shows linked Zendesk tickets in Asana tasks. It also lets agents create Asana tasks from the ticket sidebar. It's simple, but effective.

Asana Asana. Source: https://www.zendesk.com/marketplace/apps/support/353312/asana/

Marketplace rating: ⭐⭐⭐⭐☆ (4 / 5)

Trello

The Trello Zendesk app installs into the Zendesk ticket sidebar allowing agents to add the ticket to an existing Trello card, or create a new one without leaving Zendesk.

Trello Trello. Source: https://www.zendesk.com/marketplace/apps/support/83833/trello/

Marketplace rating: ⭐⭐⭐⭐☆ (4 / 5)

JIRA

The JIRA Zendesk integration also works in both directions: Engineers will see the linked Zendesk tickets in JIRA and support agents will see the linked issues in the Zendesk sidebar.

JIRA JIRA. Source: https://www.zendesk.com/marketplace/apps/support/24475/jira/

Marketplace rating: ⭐⭐⭐⭐☆ (4 / 5)

Data Integration and Synchronization

Unito

The Unito Zendesk integration installs without a user interface (UI) and runs in the background. It runs a two-way sync to keep data between various tools up-to-date. Specifically to Zendesk tickets, it can sync ticket status, due dates, priorities, internal notes, custom fields and public replies.

Marketplace rating: ⭐⭐⭐⭐☆ (4 / 5)

Final thoughts

Zendesk offers many apps that can help you pull in external customer data from various sources. Whether you need to integrate data from a CRM, an e-commerce platform, a project management software, or need a data integration, that pulls in data from arbitrary data sources, there's likely a Zendesk app that meets your needs.

The right app for your organization will depend on your specific needs and the tools you're already using. By using these apps, you can ensure your support team has access to all the information they need to provide exceptional customer service.

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